Director of EV Charging Solutions
Rob is an operations-minded professional, with a heavy entrepreneurial background in marketing and advertising. Over the 20 years since obtaining a degree in accounting, Rob worked for some of the largest corporations in the world, before starting his own business, Enlarge Media Group. He has successfully developed a creative agency in the new world of Internet marketing and has a knack for spotting trends and capitalizing on them. He joins Astera to oversee the direction of EV Charging Solutions. Rob started out of college as an auditor for Deutsche Financial Services (part of Deutsche Bank). DFS was later acquired by GE Commercial Finance and Rob moved into financial and credit analysis. After several years, he set out on his own, co-creating Enlarge Media Group (EMG). Born out of street-level and experiential advertising EMG transitioned to “internet marketing” in 2006 (before you could have a business page on Facebook). With Rob’s leadership, EMG has stood strong for 17 years and has prided itself on always offering up creative campaigns and groundbreaking ways to distribute information. Along with Enlarge Media, Rob also oversees “CASL” the Competitive Amateur Skateboard League. CASL is a “Little League of Skateboarding”. It is a youth sports league centered around monthly skateboard contests. Since Rob took over in 2017, it has grown from southern California to leagues in multiple states. Rob has been working on and learning about the EV Charging landscape for the past year and a half. Realizing the immediate need and opportunity for EV Charging Stations, Rob has been with Astera since the beginning, set on building the right partnerships and implementing a plan to place EV Charging Stations across the country.